Is Responsive Website Designing worth it?
“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.” – Jeffrey Veen.
It’s true that the progression in technology is leading to newer and better devices, platforms and browsers and this fires up the need for a change in the website designing so that the websites can adapt according to the new devices as quickly and efficiently as possible. Here Responsive Website Designing (RWD) comes into play and addresses the challenge associated with flexible site design according to the device size.
What is Responsive Website Designing?
RWD is a way of designing a website in such a way that it adapts itself for proper visibility in any device of any size, including desktop monitor, laptop, tablet or any smartphone. Through it, a website’s complete layout, including its content and images adapt or become responsive to differently sized display screens, with proper display, readability and navigation.
The websites are made responsive by using a designing tool- CSS3’s (Cascading Style Sheets 3) media queries and fluid proportion based grids and other components.
Why is Responsive Website Designing required?
There has been a marked increase in the number of visitors accessing various sites through their smartphones. Smartphone and tablet traffic is gaining an edge over traditional desktop traffic (as is visible from the image*). That’s why, RWD is the order of the day and is therefore gaining popularity and acceptance with each passing day.
A Quick Comparison between advantages and disadvantages of Responsive Website Designing:
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As is visible from the comparison above, the pros of responsive website design far outweigh the cons of it. Now is it necessary for you or not totally depends upon who your customers are and what you wish to offer them.
If you have considerable mobile traffic and want your customer to navigate your website seamlessly on any device of any size and anywhere on the go, then respond to his needs and use Responsive Website Design for your site.
SOURCE:
* http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
# https://developers.google.com/webmasters/smartphone-sites/feature-phones